American Crew
🧧 Something Great Is Coming
The American Crew collection at MetroMan is currently under construction. We're working behind the scenes to bring you the best of American Crew — hair, body, shave, and styling — curated for the man who takes his routine seriously.
Why American Crew? Because I Was There.
In 1994, American Crew was a young company — three products, sold in a small regional market. Then they came west.
They partnered with West Coast Beauty Supply, the largest professional hair care supplier in the United States, and I was one of the people who helped launch American Crew across the entire San Francisco Bay Area. From 1994 to 1998, I placed their products in barbers and salons across the region — building relationships, educating stylists, and helping men discover a brand that finally spoke to them. I came in first place in Bay Area sales and was awarded a TAG Heuer watch in recognition.
I've met David Raccuglia — the barber and visionary behind the brand — personally on several occasions. I attended the prestigious West Coast Beauty Supply Hair Show in San Jose each year as part of the American Crew team. Those experiences shaped everything I know about professional grooming at the highest level.
That's why MetroMan carries American Crew. Not because it's a popular brand — but because I believe in it from the ground up. I was there at the beginning of something that changed men's grooming forever.
— Kenneth, Founder of MetroMan
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